Rodrigo Demetrio18 Nov 2024To Copy or Not to Copy: Writing and Translation in the Age of AI | LocWorld 52 Monterey HighlightsCan AI make creative content? Should we trust it to translate important ideas? Can AI make original content? What's the difference between data, information, and knowledge? Should we focus on the reader or just on translating words? Can AI personalize messages without losing meaning? Is "quality" more important, or is keeping people interested the key? Will content someday change instantly for each person? Let us know your thoughts!YouTube
Rodrigo Demetrio15 Nov 2024Can Machine Make Us More Human? Global Saké 2024In this talk from 'Machines That Make Us More Human' at Global Saké, Gabriel Fairman talks with Luciano Arruda and Wada’a Fahel about how AI and automation are changing the translation workflow. They explain how technology can help people instead of replacing them. For example, they share stories about helping single mothers in Japan learn and how Harley-Davidson uses talent from around the world to make creative content. Through these real-life examples, they explore how to balance the human touch with machine help in business today.YouTube
Rodrigo Demetrio8 Nov 2024As AI gets better, how will translators get paid what they’re worth? Insights from ATA PortlandI've rarely seen a session at the ATA (American Translators Association) with the level of audience engagement we witnessed in this talk at ATA 52 in Portland—it was incredible! With a packed room and people standing all around, it was clear that the topic of fair pay in the age of AI is crucial for translators. As AI tools improve and reduce the need for edits, translators are left with important questions: How can they be fairly paid for the unique quality they add? Will the roles of translator, editor, and proofreader blend into one? How can we measure the real impact of a translation? How can translators access insights to show the value of their work? This discussion wasn’t about introducing new ideas, but about bringing translators together to explore practical solutions for a profession we all value deeply.YouTube
Rodrigo Demetrio8 Nov 2024Quality versus Engagement by Katell JentreauWe had the pleasure of having Katell Jentreau, Sr. Director of Globalization at Expedia, share her views on quality versus engagement during a panel at the LocWorld 52 in Monterey. Thank you, Katell. #locworld #locworld52 #localizationVimeo
Rodrigo Demetrio26 Aug 2024How to Translate Subtitle Videos with Bureau WorksIf your process involves transcribing, translating, sending to a designer to burn subtitles, sharing for in-context review with linguists, implementing feedback, and repeating it all again until sign-off ( I’m tired just listing this out! 😫 ), then this video is a must-watch 🤩 for you. Join Jamil, our product expert, as he shows how to simplify things. Let me know what you think. Have you tried it?YouTube
